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  • Frances_Mahoney

Artist Statement
It Blazes Brightly Before Us
For many people, the questions “Where do I come from?” and “What is my heritage?” are ones that often go unanswered, undiscovered, or simply aren’t considered important enough to undertake. Many of us could have famous, revolutionary, or even royal ancestry and may never even realize this. When approaching thesis, a fascination with the idea of lineage arose both for its personal connection and the pure desire to learn about my roots. Married with corporate identity design, using the Mahoney genealogy as a model, this project takes elements, locations, and names from my family’s Gaelic origins and incorporates them into an identity system for a prospective “company.” These historic components are brought into modernity in a way that reflects my proclivity for branding, as well as breathes new life into parts of my ancestry that could just as easily be lost to time.

Biography
Frances Mahoney recently graduated with a BFA in Graphic Design from Maine College of Art. She was born in Portland, Maine, and ultimately decided to live and get her education in her hometown. Alongside MECA, she has also attended Bowdoin College for English. In the summer of 2014, she interned for Kenneth Murphy of Murphy Empire Design for four months. She has also been involved in a number of projects around the Portland area, including winning the 2012 Monument Square Refacing the Clock design competition and was awarded an Honorable Mention for the Geary’s Summer Ale packaging design contest in 2013.


Image List
1. Ardintenant Identity System, Detail Shot, 2015, 24. lb Cotton Paper and Cardstock, Letterhead (8.5×11), Business Cards (3.5×2), No.9 Commercial Envelope (3.875×8.875)

2. Ardintenant Identity System, 2015, 24. lb Cotton Paper, Uncoated Cartridge Paper and Cardstock, Letterhead (8.5×11), Business Cards (3.5×2), No.9 Commercial Envelope (3.875×8.875)

3. 
Ardintenant Envelope Detail, 2015, 24. lb Cotton Paper and Uncoated Cartridge Paper, Letterhead (8.5×11), No.9 Commercial Envelope (3.875×8.875)
4. 
Dunbeacon Identity System, 2015, 24. lb Cotton Paper, Uncoated Cartridge Paper and Cardstock, Letterhead (8.5×11), Business Cards (3.5×2), No.9 Commercial Envelope (3.875×8.875)
5. Dunbeacon Envelope Detail, 2015, 24. lb Cotton Paper and Uncoated Cartridge Paper, Letterhead (8.5×11), No.9 Commercial Envelope (3.875×8.875)

6. Studio Portrait